New African Fashion by Helen Jennings – London launch 07.11.11

 

Centre: Helen Jennings, author of New African Fashion and editor of Arise magazine
Centre: Helen Jennings, author of New African Fashion and editor of Arise magazine

 

Bresi-Ando consults announced in October that Helen Jennings; one of Europe’s pre-eminent fashion journalists and editor of Arise Magazine became a client of which we co-hosted her book launch for New African Fashion.

 

Pics courtesy of ©JackieKing.net

Bresi-Ando consults co-hosted the launch of her debut coffee table book; New African Fashion on November 7, 2011 which offers a brief history of African fashion, beauty and style as well as follows its influence on global trends.  Our remit was to event manage the launch as well as coordinate the invite list and press attendance on the night.  Through Bresi-Ando consults contacts and personal relationships, the consultancy was able to secure sponsorship from premium drinks brand, part of the LVMH group;  Belvedere Vodka as well as attract global celebrities form the worlds of fashion, music, entertainment and media.  Notable guests such as Shingai Shoniwa from the Noisettes, Nigerian AfroBeat star; 2Face Ndibia, father and son design duo; Joe and Charlie Casely-Hayford, renowned fashion blogger and stylist; Marian Kihogo and international models Yasmin Warsame and Armando Cabral all turned up to show their support.  The London launch is the third in a series of four global launches which two have already taken place in Johannesburg and Lagos.  After London, the New York one takes place in late November.

 

Coverage

Bresi-Ando consults was able to secure high-level coverage in key regional, lifestyle and entertainment press on-and off-line:

View more clippings here

 

TV:


BBC1 London news 10.11.11

 

 

Online:

 

(Black edition)

New African Fashion

“Africa and its fertile oases of vibrant and colorful prints are proud to be part of the trend for spring / summer 2012. So in many ways the book by Helen Jennings , New African fashion , could not come at a better time. Is read as a sort of encyclopedia, which lists the emerging designers that are worth to follow…”

Editor’s blog – New African Fashion

“I have just written a book! New African Fashion is the first good-looking coffee table compendium of the most talented African and diaspora designers, models and street style photographers putting African style on the map today…My inspirations for the book have been born out of my experiences with ARISE. Since its launch in late 2008, I’ve travelled around the world meeting the movers and shakers of the African fashion scene and have witnessed ARISE’s game changing impact on the industry. African fashion is finally having its time to shine and New African Fashion is a celebration of this moment.”

 New African Fashion Book Launch and Five Minutes with Helen Jennings

“Africa is a continent that has been misrepresented and misunderstood in many way especially when it comes to style and beauty. Over the years fashion icons from the continent have helped to enlighten people on fashion trends and style…So it was with much interest that I attended the book launch of New African Fashion at the Soho Gallery…Either Helen is very popular or Simone has a lot of friends in high places because it looked like everyone connected to the entertainment scene was at the launch. The trendy Soho Gallery was heaving with artists, fashion designers, journalists, stylists and bloggers who came out to celebrate the launch of this fantastic book…”

Shingai Shoniwa backs New African Fashion

“Shingai Shoniwa of the Noisettes turned out in her usual fabulous style to support the launch of New African Fashion in London on Monday night…”

Helen Jennings’ ‘New African Fashion’ Celebration: A Parlour Peek

“What a way to start the week. This Monday, I stopped by The Gallery Soho to check out the London launch event for Helen Jennings‘ new book New African Fashion. Jennings, best known as the editor-in-chief of Arise magazine, partnered with Bresi-Ando Consults to host a beautiful night with some of London’s finest including Shingai Shoniwa of the Noisettes, Afro-beat star 2Face Ndibia, model Yasmin Warsame and more…”


New African Fashion book launch at the Soho Gallery (London)

” I attended the launch of Helen Jennings debut coffee table book, ‘New African Fashion’, c0-hosted by Bresi-Ando Consults…Celebrities from the worlds of fashion and music turned up to support Helen on her big night…”

FAB Events: New African Fashion book launch brings out the London stars

 

New African Fashion book launch brings out the London stars

New African Fashion, London Launch

“Today London came out in full African fashon force to celebrate Helen Jennings’ New African Fashion book…Our city didn’t dissapoint.”

2Face Idibia attends New African Fashion book launch at the Soho Gallery, London

“Nigerian superstar 2Face Idibia continued his London press rounds by attending New African Fashion LookBook launch at the Soho Gallery. The first of its kind coffee table which celebrates African designers, models, photographers, fashionistas in the 21st century fashion scene…”

Editor of Arise Magazine launches New African Fashion book

“Editor of Arise magazine, Helen Jennings, has launched a new book dedicated to current fashion coming  out of Africa….Organised by Bresi-Ando consults, the event saw an array of celebrities from both the UK and Africa celebrate the launch.”

African Fashion: Ready For Its Close-Up

“THE SPOTLIGHT has been shone on the talented designers, models and stylists who define the renaissance of African-inspired fashion.”

A Celebration Of African Style Fashion & Culture

“New wave of African style, fashion and culture celebrated London style…Stars from fashion and music show up to celebrate and support…”

New African Fashion?

“…with the publication of books such as New African Fashion and the burgeoning solidarity that I see with women embracing their cultural heritage whilst living in a somewhat foreign land…but I am curious as to why is it over the last few years that particularly African fashion and image is having this moment.”

 

Print

British Vogue, October issue – Ethnic majority
“This design directory runs through style from South Africa’s Bauhaus-inspired brand Black Coffee to Savile Row’s sharp-suited Ozwald Boateng”

Essence, September issue – Style Counsel
“The most popular accessory this season may well be Helen Jennings’s smart offering”

L’Officiel, September issue – Kort Afrikaans

SA Marie Claire, September issue – Agenda
“Brimming with style”

Fab, October issue – Fashion insider
“A catalogue of the talent and diversity fashion from Africa has to offer”

Time Out, Oct 13-19 – Fashion out of Africa
“African designers are taking the continent’s influence to a new level”

Dazed & Confused, November issue – Out of Africa
“Going beyond cliches, Jennings puts the continent’s aesthetic in a new context. Represent.”

Stylist, 26 October 2011 – Great Plains
“Profiles the continent’s brightest new talent.”

Wings, December 2011 – New Wave Naija
“A stunning coffee table book”

Black Hair, January 2012 – Africa to the future
“Celebrates the global beauty and style of Africa”

Ebony, January 2012 – History needn’t be boring
“African fashion is a huge industry, and it’s more than just kente cloth.”

Genevieve, January 2012 – Helen Jennings talks New African Fashion
“A much needed monument to Africa’s best and brightest designers”

 

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